brings new changes to the packaging and printing industry

Digitization, the use of digital technologies to transform business models and provide new opportunities for value creation, is transforming entire industries at different speeds and in scope. Retail, media and banking are examples of industries that have been shaken to their core in a relatively short period of time. In general, digitization is not just about applying digital technologies to existing business architectures: it is about questioning existing business logic in light of the new possibilities offered by the latest digital technologies.

The packaging and printing industry is also undergoing profound change, and brand owners are shaking up their value chains. They are under pressure from competition, market expectations and new local brands to reduce the cycle time of new products, from packaging design to shelves. Decreasing batch sizes, continued growth in digital printing, and the need for color consistency between physical and online product displays all call for more efficient workflow tools. Competition from traditional and emerging players is also intensifying within packaging factories around digital products and services.

Digital trends are changing the dynamics in the packaging and printing value chain. All stakeholders, from brand owners and packaging designers, to tool and machine makers, manufacturers and, most importantly, workers need to adapt. Digital trends will help reduce waste along the packaging value chain and increase the efficiency of packaging printing plants. The optimal combination of processes and embedded quality control systems is a powerful driver for improving packaging plant efficiency and reducing waste.

In upstream design and equipment manufacturers, there will be more and more digital module support in modules, machines and processes, and specification work will be pushed downstream to avoid multiple entries into disparate, error-prone systems . Finally, quality and production data will be pushed down the value chain, for example in the form of custom reports to circulate with brand owners.

Through digitization, the entire production chain will become more transparent, flexible and flexible. Throughout the production workflow, decisions can be made in a timely manner. We are entering a period where connected systems will provide data for faster and more precise optimization of the entire production process. Digital transformation will not only help reduce waste in the packaging printing value chain from initial design files to final produced packaging, it will also reshape the way production is planned, monitored and optimized. Packaging plants, machines and auxiliary equipment from different suppliers are increasingly connected via the Internet of Things with the respective cloud environment of the machine manufacturer.

By breaking down data silos, providing transparency, and enabling data sharing between different systems, digitization is a powerful vehicle for change within the packaging and printing industry. It is driving a wave of innovations that have the potential to dramatically improve the decades-old packaging printing manufacturing process.